Privacy Policy
Last Updated: June 11, 2025
The Short Version: We collect your information to help you get health insurance. We don't sell it to random companies or use it for anything sketchy. We're licensed professionals who take privacy seriously because, frankly, dealing with privacy violations is more paperwork than anyone wants.
1. Information We Collect
Personal Information You Provide
When you request a quote or contact us, we collect:
- Name and contact information (phone, email, address)
- Date of birth and age
- Zip code and state of residence
- Family size and dependent information
- Health information and medical history (when relevant)
- Income information (for subsidy calculations)
- Current insurance status
- Any other information you voluntarily provide
Automatically Collected Information
Our website automatically collects:
- IP address and location data
- Browser type and device information
- Pages visited and time spent on site
- Referring website information
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information to:
- Provide health insurance quotes and recommendations
- Connect you with appropriate insurance carriers
- Process insurance applications and enrollments
- Communicate about your coverage options
- Provide ongoing customer service and support
- Comply with insurance regulations and licensing requirements
- Improve our website and services
- Send relevant insurance-related information (with your consent)
3. Information Sharing and Disclosure
Insurance Carriers
We share your information with insurance companies to obtain quotes and process applications. These carriers are bound by their own privacy policies and insurance regulations.
Service Providers
We may share information with third-party service providers who help us operate our business, including:
- Quote comparison platforms
- Customer relationship management (CRM) systems
- Payment processors
- Website analytics providers
- Email marketing services (only with your consent)
Legal Requirements
We may disclose information when required by law, court order, or regulatory request, or to protect our legal rights and interests.
What We DON'T Do
We do not sell your personal information to marketers, data brokers, or anyone else looking to spam you with irrelevant offers. Life's too short for that nonsense.
4. Data Security
We implement reasonable security measures to protect your information, including:
- Secure SSL encryption for data transmission
- Restricted access to personal information
- Regular security assessments
- Employee training on privacy and security
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we're not amateurs either.
5. Your Rights and Choices
Access and Updates
You can request access to or updates of your personal information by contacting us. We'll do our best to accommodate reasonable requests.
Marketing Communications
You can opt out of marketing emails by using the unsubscribe link or contacting us directly. You'll still receive important communications about your insurance coverage.
California Residents
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion of personal information.
6. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic and usage
- Improve user experience
- Track marketing campaign effectiveness
You can control cookies through your browser settings, though this may affect website functionality.
7. Third-Party Links
Our website may contain links to insurance carrier websites and other third parties. We're not responsible for their privacy practices. Read their privacy policies – some of them are... interesting.
8. Children's Privacy
Our services are not intended for children under 18. We do not knowingly collect personal information from children. If you're under 18, please have a parent or guardian contact us instead.
9. Changes to This Policy
We may update this privacy policy occasionally. When we do, we'll post the updated version on our website with a new "Last Updated" date. Continued use of our services constitutes acceptance of any changes.
10. Contact Information
Questions about this privacy policy? Contact us:
Lakeland Health Insurance
Email: david@lakelandhealthinsurance.com
Phone: (863) 640-3102
Address: Central Florida Headquarters
FL License #W371813
11. Insurance-Specific Disclosures
As a licensed insurance agency, we're subject to state insurance regulations regarding the handling of personal information. We maintain appropriate licensing and follow industry standards for protecting sensitive health and financial information.
Information collected for insurance purposes may be shared with underwriters, claims processors, and other parties necessary for policy administration, as permitted by applicable insurance laws and regulations.
Bottom Line: We collect what we need to help you get insured, we protect it reasonably well, and we don't do anything shady with it. If you have questions, just ask – we're real people, not a faceless corporation hiding behind legal jargon.